Companies are bringing 'digital thinking' to traditional media, raising the bar for their competitors and across industries.

Brands are working more closely with media partners than ever before; we’re seeing this spike in both the worlds of publishing, and television, as well as across the media landscape. To launch their new Range Rover Sport, Land Rover teamed up with FOX to develop custom branded TV content. The show aired October 6th and was followed by a Twitter Q&A the following day to convey what it felt to undergo the challenge behind the wheel of this new vehicle. Check out the video below to learn more about the challenge and scroll down to get the story behind the partnership in our interview with Ken Bracht, Land Rover USA’s Communications Manager.

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