Snack Company Funds Acts Of Kindness To Make The World Nicer [Video]
For its newest project, snack bar company KIND is on the hunt for the next generation of innovators.
The makers of the delicious and highly-addictive fruit and nut bars, KIND is big on social entrepreneurship and claim that their social mission is to make the world a little kinder, one act at a time.
Their most recent ‘kind’ project sees the team crowdsourcing individual acts of kindness and choosing one to support each month with a $10,000 grant – stressing that no idea is too big or too small. Titled Do the KIND Thing, the project seeks submissions from “anyone with an idea from teaching pre-schoolers to rock-out to turning trash into a hot new accessory can submit a plan.” Viewers then vote on the ideas and each month, the pitch with the most votes wins the money to develop their idea into reality.