Drew Neisser: Look Who’s Drinking The Social Media Kool-Aid Now
The beverage brand is under new media management that is demonstrating their dominance in the field.
Packaged goods brands weren’t the first to embrace social media but now that they have, they are bringing a level of sophistication that early adopters only dreamed about. Case in point, Kraft’s Kool-Aid brand which under the leadership of Tiffany Tamplin, Senior Director of Refreshment Beverages, has mined Facebook data to realign its fanbase, drive app development and even influence its offline media strategy.
Now Track More Ideas
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling
- Interview: Casaza’s President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV’s Property Brothers)
- Salesforce Software Helps Retailers Build Profiles To Understand Individual Consumers
- Walmart Offers Holiday Shoppers Private-Label Tech Accessories Line