Drew Neisser: Look Who’s Drinking The Social Media Kool-Aid Now

Drew Neisser: Look Who’s Drinking The Social Media Kool-Aid Now
Advertising

The beverage brand is under new media management that is demonstrating their dominance in the field.

Drew Neisser, Renegade
  • 8 november 2013

Packaged goods brands weren’t the first to embrace social media but now that they have, they are bringing a level of sophistication that early adopters only dreamed about.  Case in point, Kraft’s Kool-Aid brand which under the leadership of Tiffany Tamplin, Senior Director of Refreshment Beverages, has mined Facebook data to realign its fanbase, drive app development and even influence its offline media strategy.

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