Researchers posed questions during London Design Week including: If FUTURE were an image, what would it be?

The most recent project from Communications Research Centre Fabrica, saw the team take to the streets of London to embark on an innovative experiment.

Their aim was to encapsulate the experience of London Design Week through visitors’ eyes. They therefore surveyed event goers around the city to find out the associations evoked in their minds prompted by words such as ‘future’ and ‘digital.’ The responses were represented in real-time posters that were designed with a different background color according to the area of London they were collected and then transformed into an online exhibition. The results also interestingly revealed a variation in interpretations within different neighborhoods.

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