Louis Vuitton App Replaces QR Codes With Scannable Images
The luxury brand's new app gives users access to behind-the-scenes information and product details when a campaign image is scanned.
The Louis Vuitton Pass is a new mobile application for iOS and Android that scans complete images rather than the increasingly less popular QR codes. The luxury fashion house released the app in conjunction with a print campaign this month. Scannable images are indicated by a subtle icon, along with a prompt to download the app.