Louis Vuitton App Replaces QR Codes With Scannable Images

Louis Vuitton App Replaces QR Codes With Scannable Images
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The luxury brand's new app gives users access to behind-the-scenes information and product details when a campaign image is scanned.

Kristen Nozell
  • 14 november 2013

The Louis Vuitton Pass is a new mobile application for iOS and Android that scans complete images rather than the increasingly less popular QR codes. The luxury fashion house released the app in conjunction with a print campaign this month. Scannable images are indicated by a subtle icon, along with a prompt to download the app.

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