Music Group Makes Fans Go Stargazing To Unlock New Song
British electronic group engages audience through novel use of technology and astrology.
Sharpen your stargazing skills if you want to get ahold of Metronomy‘s latest single. Only those star explorers who capture the Aquarius constellation on their phones will be awarded the track, appropriately entitled “I’m Aquarius.”
The British electro group partnered with the popular Night Sky app, available for Android and iTunes. At 7PM on Monday, November 11, everyone who has downloaded Night Sky will receive an update notification at the same time. After installing, users are free to track down the constellation, accessing the new song once the correct alignment of stars is detected.