How Cross Pollinating Cultures Lead To A Striking Brand Identity
Fusion restaurant branding situates Arabic typography in a Mexican dining context.
One of the most rewarding outcomes of cosmopolitanism is the sheer unpredictability of how cultural roots can come together. Habibis is a superb example of this. The taqueria (i.e. taco shop) is located nearby the Mexican city Monterrey, which hosts a sizable Arab immigrant community.
The brand identity strikes a unique balance between the Mexican street food context and Arabic calligraphy. The work was developed by branding specialists Anagrama, which describes the business prompt on their website in great detail: