Founding Partner and Global Creative Officer at agency Anomaly talks about why you should never underestimate people in the ad business.

Why The Power Of Human Connections Is The Key To Selling Ads

Text by Dory Carr-Harris

The expansive New York outpost of global advertising firm Anomaly spans several bustling floors inside a classic building in the Soho neighborhood. The steady stream of activity on the city streets is matched by the intensity of focus in the office, where Mike Byrne stands out with his warm, affable demeanor. Quick to offer a joke, he doesn’t seem like the same man who has won multiple awards from Clios to Cannes Gold Lions, and who has wowed everyone from the top executives at Nike to Jerry Seinfeld.

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