Neiman Marcus Offers 3D-Printed Holiday Capsule Collection
Fashion house hires 3D artists to contribute to their line of couture merchandise.
For the upcoming holiday season, Neiman Marcus added two new products to its online catalog: a heart pendant necklace and a distinctive, stainless steel desk sculpture, both of which were products of 3D-printing. The fashion retailer partnered with Shapeways, an online 3D design company that lets customers design their own orders, to test and see if there is a potential market for this small collection.
The necklace and desk accessory are not stockpiled in the warehouse, instead these pieces will be made-to-order. Packaging and shipment will be prepared by Shapeways – customers can expect delivery within three weeks. Neiman Marcus saw this as an opportunity to free them from the potential burden of immovable inventory. The company also commented on how 3D printing lets them add something new and cutting edge to the fashion industry.