How To Transform Consumers’ Retail Experience Into A Creative Product
Footwear brand develops a participatory theatrical experience, giving visitors the chance to hear their own brainwaves react to tactile stimuli.
We were invited by Nike to check out an exclusive pop-up experience where they assembled a group of creative thinkers to develop a participatory experience revolving around the Nike Free Hyperfeel shoe. Visitors are given the option of going through the experience with or without their shoes; either way, their feet are transformed into receptors. Each visitor was equipped with an EEG brainwave sensor that is connected to a mobile device worn on the shoulder. As the visitors paced themselves through 3 distinct rooms, their brainwave signals were converted to audio-sound that the visitor would hear through headphones plugged into the mobile device.