How To Make The World More Shoppable [Future of Retail]
PSFK Labs looks at the Omni Point-of-Purchase technologies that are creating more opportunities to buy.
We’ve all been there before; stuck waiting in a checkout line confronted by the conveniently placed impulse buys designed to give us a quick boost of endorphins, while also adding a few bucks onto the final sale. The entire interaction has been engineered with a quick conversion in mind, collapsing the steps between product discovery and purchase to get more shoppers to buy. And while no one will argue that this is an effective retailing strategy, it only works for certain kinds of purchases and only when someone is already in the context of a store with an intent to buy. What happens to all of those other occasions when someone comes across a product they want, but has no way to actually purchase it?