Converting Product Discovery Into Final Sales [Future of Retail]
A look at the digital systems turning marketing, social and entertainment content into opportunities to buy.
The scenario is a familiar one: you're watching your favorite TV show and one of the actors is wearing a pair of shoes or a shirt that you'd like to see in your own closet, but you have no way of knowing the brand, the cost or where to buy it. And even if you do, you'll likely have some serious internet sleuthing ahead of you before you can put the item in your virtual shopping cart. With every passing moment the likelihood that you're going to complete a purchase drops significantly. Consequently, the solution to this conundrum seems to be enabling potential buyers to stay within their current media context as they shop.