Wander&Trade launches to bring curated goods made by small businesses to a much wider audience.

Wander&Trade is a brand new online marketplace with the seemingly contradictory mission to promote local shopping.  However, the service has simply found a way to capitalize on our dual desires for exploration and for lounging comfortably on the couch by bringing small-business goods to our computer screens.

Right now, the site has aggregated products from vendors in Brooklyn, London, Portland, San Francisco, and New England. Visitors to Wander&Trade who live in these areas can use the site as an introduction to local shops, getting to better know their hometowns. But the site also allows anyone to travel virtually to these cities, each known for its unique artisanal culture, and pick up a quick souvenir. The shops, in turn, are treated to a wider audience and expanded distribution.

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