P. Diddy Taps Into The Second Screen To Engage Music Lovers
P. Diddy's Revolt TV channel now has an online companion that encourages a seamless second-screen experience.
Sean Combs aka P. Diddy is adding an extra layer of immersion to his new multi-genre, multi-platform music channel Revolt, by launching an accompanying website Revolt.tv, where users can interact with content in realtime while watching their television.
The site takes inspiration from other social media experiences, providing a constant feed of content rather than having longer format posts and different sections. It is intended to be a place to explore new music quickly, grasping the fact that Millenials have shorter attention spans. Keith Clinkscales, chief executive officer of Revolt, said in a statement.