Have a can of organic beer to celebrate the company's 40th anniversary.

In celebration of their 40th anniversary, Patagonia has partnered with New Belgium Brewing to create a limited edition beer, which the company boasts is an “organic California common-style.” The California Route is a refreshing lager that uses only top quality ingredients to create an individual flavor.

The beer is packed in blue cans to resemble Patagonia’s company logo. While the company is more commonly known for their sports gear and apparel, this creative tactic is a great way to further advertise their long-standing brand. With hopes to alleviate the dangers of seasonal floods in the Larimer County, the company will be donating their beer profits to the United Way of Larimer County’s Long Term Flood Recovery fund.

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