Macala Wright: 3 Ways To Measure ROI On Pinterest and Instagram
When it comes to content marketing, we want to know our investments are doing. Here are three programs to help get accurate numbers.
With the rapid evolution of content marketing and a higher percentage of digital marketing dollars being allocated towards content partnerships and original branded content production, marketers are now looking for ways to measure content effectiveness.
They not only want to know how far content is reaching, but what topics, themes and types are most effective in engaging their target audiences – especially when it comes to Pinterest and Instagram. While still in its infancy, being able to measure Pinterest and Instagram is becoming easier and surprisingly affordable. Here are three independent software platforms that give provide fantastic data on visual content.