Women aspire to giant breasts and tiny waists in the consumerist culture of Venezuela.

A local mannequin manufacturer has taken advantage of the trend for Venezuelan women to resort to plastic surgery as a way to boost his sales significantly. Eliezer Álvarez noticed that even though women were happy to go under the knife to change how they looked, the mannequins in clothing stores did not reflect this new body type. He has since created the kind of woman he thought the public wanted — one with a huge and a firm behind, a tiny waist and long legs.

These extreme artificial women are now the norm not only in tiny shops selling cheap clothes to working-class women, but also in the display windows of fancy boutiques in multilevel shopping malls. In a country where plastic surgery is so fashionable that a woman with implants is often casually referred to as “an operated woman,” it’s no surprise that the mannequins have reinforced the idea that artificial beauty is acceptable.

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