A little-known safety regulation is used to tell NYC conductors they are "dead sexy."

Rose Sacktor and Yosef Lerner recently took advantage of a little-known safety procedure on the New York subway to brighten up conductors' days as they worked hard to shuttle thousands of commuters around the city. Halfway down each subway platform in New York City hangs a black-and-white striped sign which conductors are required to acknowledge before opening the train doors at each new station. The pair created fun signs and held them underneath the black-and-white boards, which they knew the conductors would see, and hopefully enjoy.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in