Piers Fawkes: Retail’s Big Opportunities After The Mobile And Social Revolution
Understanding the modern shopping experience and how to build on seismic change to consumer behavior.
Picture someone standing in an aisle of a store looking at their phone. Where are they in their shopping journey? Can you tell? Are they doing research, checking prices, sharing an image through social media or getting ready to buy from a competitor? Are they looking for customer service or are they trying to avoid it?
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