PSFK talks to Bradley Voytek about consumer data and how it can provide insight into behaviors and purchase decisions.

We are very excited about returning to San Francisco on November 21 to present the fourth volume of PSFK's Future of Retail report. We have a line-up of speakers confirmed with more to come, hailing from companies such as Google, Zappos, and Foursquare.

One of these speakers will be Dr. Bradley Voytek, Assistant Professor of Computational Cognitive Science and Neuroscience at University of California, San Diego and the Data Evangelist for the on-demand car service company, Uber, Inc. In his neuroscience life, Brad studies cognition, and neural network communication, and brain-computer interfaces. He co-created the meta-analytic neuroscience research aggregation tool and hypothesis generation site http://brainSCANr.com with his wife Jessica Bolger Voytek. He's an avid science teacher and outreach advocate and is the world's zombie brain expert.

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