Retailers and consumers will become untethered from traditional systems of commerce.

Perhaps more than anything else, the 21st century has been marked by its ability to disconnect long-held paradigms from what were previously perceived to be sturdy moorings. Many of the things we’ve long held as truths — be they in relation to work, family, religion, media, or technology — have been blown apart by cultural upheaval and scientific advancement. The result has been that people – let’s do away with terms like ‘consumers’ for now – have been thrown into a new reality. (Or, depending on your viewpoint, emancipated from the old one.)  This sort of disruption inevitably benefits some and hurts others, especially in the short term. But as an equilibrium is achieved, people learn how to maneuver the system.

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