Charity Campaign Touts Health Benefits Of Doing Good
A pro bono campaign by Saatchi & Saatchi Wellness appeals to potential donors by pointing out the health benefits of giving to others.
A new ad campaign for NYC nonprofit Crossroads Community Services at St. Bart’s aims to reach potential donors in a new way. In contrast to the typical technique of promoting nonprofit causes by prompting an emotional response of pity or guilt, this pro bono campaign highlights how a donation can benefit the giver, playing to the narcissistic side of human nature.
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