PSFK Labs' Director shares key strategies from the fourth volume of the Future of Retail report.

In the fourth edition of our Future of Retail Report, PSFK Labs brings together two interconnected themes and eleven key trends that provide a foundation for the modern shopping experience. The ‘Data-Driven Commerce Platforms’ section offers insights into how information analytics tools can be used to build more responsive businesses and better plan for long term success. In the ‘Networked Purchase Path’, the report looks at how the dynamic use of data enables retailers and brands to exceed customer expectations at key stages along the shopping journey.

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