The brand's new campaign features a rolling display of purchaseable items featured in the video.

In its newest digital ad, fashion and lifestyle brand Kate Spade included a rolling display of the items that were featured in the ad below the video. The items are clickable and link to product page online.

Most of the time, viewers ignore video ads or even click away, but, with this type of ad, potential customers can keep on watching the video campaign and just look through the scrolling items and find something they might want to buy.

The ad unit was created using HTML 5 on Google’s Lightbox ads format and will run across Google’s Display Network. You can preview the ad unit on this link.

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