Why Retail Is Returning To The Brick-And-Mortar
Analog retail models are being updated with the speed and efficiency of digital retail.
While online shopping has added convenience and efficiency, it also has its drawbacks. Consumers are beginning to demand the personal and intimate experience of ‘old-fashioned’ retail, a sentiment that is backed up by data in The Curve Report. Seventy-one percent of Gen Xers and Ys say they would rather shop in brick-and-mortar stores than online. Seemingly fed up with the anonymity of mass retail, consumers are turning to smaller, more local retailers that are able to provide an intimate and unique shopping experience. This new take on retail, or pRetail, represents a return to analog retail models, accelerated by online platforms and next-generation technology. This presents not only an opportunity for new models to flourish, but also forces larger companies to adapt in order to stay relevant.
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