How To Extend The Lifecycle Of A Brand Event

How To Extend The Lifecycle Of A Brand Event

Regular people are increasingly thinking and behaving like brands especially when it comes to planning events.

Plus Aziz
  • 29 november 2013

Splash is a socially enhanced events planning site. They powered 200 SXSW events this year alone. Given their extraordinary dedication to design and customization, they are perhaps the only online event-planning platform that allows users to manage the entire life cycle of an event. Consequently, they are working to uproot established ticketing companies such as Ticketmaster, Eventbrite, Ticketfly, and Ticketleap. Content can be quickly assembled for live feeds and Splash works for the design of a user’s page based on “touchpoints” from beginning to end. Some of the events they managed include Vevo’s Halloween Costume PartyFacebook’s Mobile Developers DaySpotify Media Massacre 2013, and the Google Glass Tour.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.