Sweden Rebrands Itself To Forge A New National Identity

Sweden Rebrands Itself To Forge A New National Identity
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Creative agency Soderhavet created a new identity including a new flag and font for the European country.

Leah Gonzalez
  • 8 november 2013

The government of Sweden unveiled a new global branding identity for the country to combine the Swedish ministries, agencies, and businesses under one unified look.

The new branding identity centers on the Swedish flag and the country’s name in Swedish, “Sverige.” A translation of the country’s name appears in a smaller font, depending on where the branding appears. A new font called Sweden Sans was also designed exclusively for the branding project.

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