Gas Stations Scan Customers’ Faces To Deliver More Effective Ads

Gas Stations Scan Customers’ Faces To Deliver More Effective Ads
Advertising

New “OptimEyes” system will be launched in UK gas stations, with built-in cameras that identify customer demographics such as gender and age.

Daniela Walker
  • 5 november 2013

As technology becomes more advanced, the Orwellian vision of a dystopic future where Big Brother is always watching seems to becoming more fact than fiction. Enter British grocery chain Tesco, who is installing eye-scanning screens at all of their gas stations, to provide personalized advertising.

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