Gas Stations Scan Customers’ Faces To Deliver More Effective Ads
New “OptimEyes” system will be launched in UK gas stations, with built-in cameras that identify customer demographics such as gender and age.
As technology becomes more advanced, the Orwellian vision of a dystopic future where Big Brother is always watching seems to becoming more fact than fiction. Enter British grocery chain Tesco, who is installing eye-scanning screens at all of their gas stations, to provide personalized advertising.
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