Tim Rodgers: The Adaptive Storefront Prototype [Video]
+rehabstudio brings The Future of Retail report to life with a creative vision for responsive shopping displays.
Storefront windows don’t have to be a passive experience. Here at +rehabstudio, we prototyped an interactive digital display, that engages consumers by adapting its content to suit whoever stands in front of it.
Retailers who embed our custom-built code into their native application will enable their customers to interact with any of their brands’ storefronts and displays. Using Bluetooth low energy (BLE), the retail display will identify a shopper when they get within close proximity. It will instantly react to a set of personal data stored on their mobile device, such as the customer’s shopping habits and preferences, as well as real-time events such as news and weather, to personalize content and purchase opportunities.