Topshop Transforms Pinterest Into A Searchable Gift Guide
Giant screens, in-store Pinterest tags, and online elements create a 360° campaign for the holiday season.
In anticipation of the holiday season, Topshop has partnered with Pinterest to create a campaign that will centre around customers creating and submitting inspirational boards for the Holiday season. This can cover all aspects of the Holiday period including decorations, a dream dress, their ultimate festive tree, and possibly even a few Topshop products. Entitled “Dear Topshop,” the campaign plans to take a 360 approach and make its presence known on- and offline.
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