Topshop Transforms Pinterest Into A Searchable Gift Guide
Giant screens, in-store Pinterest tags, and online elements create a 360° campaign for the holiday season.
In anticipation of the holiday season, Topshop has partnered with Pinterest to create a campaign that will centre around customers creating and submitting inspirational boards for the Holiday season. This can cover all aspects of the Holiday period including decorations, a dream dress, their ultimate festive tree, and possibly even a few Topshop products. Entitled “Dear Topshop,” the campaign plans to take a 360 approach and make its presence known on- and offline.
The collaboration will act as the ultimate gift guide that will feel personalised to each customer. Quirky and easy search categories such as “A gift that will wow”, “All things that sparkle” and “A bit of romance” will help customers find the perfect gift or party outfit on the company’s website. These can be pinned, shared, shopped and celebrated through all of Topshop’s digital worlds, with top pinned products being featured on the brand’s homepage every day.