The tech company bought and custom built the truck as part of its promotional campaign.

Palo Alto-based company Nest has bought and designed a fire truck that will go around the country to promote the brand's new product, Protect, a smoke and carbon monoxide alarm.

Protect is yet to be released in the market, but the bright blue fire truck will provide demonstrations on the product. The truck will also show fire safety videos and provide other related information. It will also have fun games and activities for kids to help educate them and create awareness about safety.

The company also partnered with cab booking service Uber to provide free rides in San Francisco just before Thanksgiving.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in