How Brands Get Shoppers To Volunteer Their Personal Data [Future Of Retail]

How Brands Get Shoppers To Volunteer Their Personal Data [Future Of Retail]
Advertising

Customers are willing to share their data in exchange for transparency and better experiences.

PSFK Labs
  • 10 november 2013

Absolutely massive amounts of personal data have been generated over the past five years, much of it tied to the mainstreaming of social media and mobile device usage. Though most of it remains unstructured, this information has the potential to unlock tendencies related to behavior and preferences both at an individual level and in aggregate. Nowhere is this more true than in a retail context, where data can help companies uncover insights about shopper dwell times, purchase patterns and the effectiveness of in-store marketing, to name a few.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.