In Brief

Business class passengers get access to multi-million dollar ideas en route to their final destinations.

Investors are busy people who can often be so engaged with a current project that they have little time left over to consider new ideas. Turkish Airlines is trying to solve this problem with a new in-flight entertainment option called Invest on Board, a carefully curated selection of startup pitches from the online platform eTohum.

There are currently eleven videos on the Invest on Board website, where founders can also apply to have their pitch shown to Turkish Airlines’ customers. Most of the startups are currently based in Turkey, but the service could soon include international startups if all goes well.

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