Twitter brands infiltrates conversations around TV shows and Southwest introduces gate-to-gate WiFi.

How Twitter lets brands infiltrate TV conversations without buying TV ads. Mashable

The inventor of the Twitter Hashtag explains why he didn't patent it. Business Insider

Microsoft now selling Google-bashing merchandise. AdAge

Macy's will send alerts to iPhone when shoppers enter stores. The Verge

Southwest becomes first airline to offer gate-to-gate Wi-Fi. PC World

London’s tube network to run all night on weekends. Fact Mag

Pitchfork to launch $19.96 print publication, “The Pitchfork Review” Fast Company

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