Creative students and graduates get the chance to sell their designs online and at the youth retailer's stores.

For many fledgling fashion designers, the pinnacle of success is seeing their creations jump from the static pages of their sketchbooks into a real shop window. However, sometimes it seems that the only way to get that big break is to land an impossible spot on Project Runway or be Donatella's second cousin (twice removed). Thanks to their partnership with Arts Thread, Urban Outfitters has been turning this hard-to-reach dream into reality for students and graduates from art and design schools around the world.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in