Urban Outfitters Recruits Student Designers For New Fashion Line
Creative students and graduates get the chance to sell their designs online and at the youth retailer's stores.
For many fledgling fashion designers, the pinnacle of success is seeing their creations jump from the static pages of their sketchbooks into a real shop window. However, sometimes it seems that the only way to get that big break is to land an impossible spot on Project Runway or be Donatella’s second cousin (twice removed). Thanks to their partnership with Arts Thread, Urban Outfitters has been turning this hard-to-reach dream into reality for students and graduates from art and design schools around the world.
Since May, the Make It design competitions have helped launch the careers of emerging creative talent around the world and span a wide range of categories from fashion to interior design. Along with a cash prize, the winners see their designs produced by the retailer and sold in select stores and online.
For the first installment, Arts Thread and Urban Outfitters asked fashion students to design an eye-catching piece to wear to a party this winter. From an oversized, silk plaid varsity jacket to a sleek black jumpsuit, the winning pieces seem very much at home in Urban Outfitter’s repertoire. Check out some of the designs below, and stay tuned for the next installment, which calls upon creatives to “design something amazing” for a 400 square-foot one bedroom apartment in the city.