Champagne Packaging Transforms Into Its Very Own Ice Bucket [Pics]

Champagne Packaging Transforms Into Its Very Own Ice Bucket [Pics]

Veuve Clicquot’s “Fashionably Clicquot” unfolds into a functional holder, allowing the drink to be chilled on the go.

Leah Gonzalez
  • 13 november 2013

Prestigious champagne house Veuve Clicquot came out with a new limited edition packaging that looks like an elegant cylindrical carrier at first, but then unfolds into a functional ice bucket.

The “Fashionably Clicquot” packaging comes in two parts, a top cover and a bottom part made of pleated paper. With the cover off, the pleated part unfurls into an ice bucket. The inner part has a water-resistant coating to prevent any leakage.

Fashionably Clicquot comes in the brand’s signature black and yellow colors and includes a grosgrain ribbon that serves as the handle.

The creative packaging helps reduce waste and at the same time allows the champagne to be mobile and easy to bring anywhere.

Veuve Clicquot

Sources: Luxury Insider, POPSUP

Images: Luxury Insider

+Design Update
+Veuve Clicquot

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