Y-3 Collection Gathers Inspiration From The Internet [Pics]

Y-3 Collection Gathers Inspiration From The Internet [Pics]
technology

"Meaningless Excitement” turns online highs and lows into a colorful range of clothing.

Ross Brooks
  • 13 november 2013

For their 2014 Spring Summer collection, Y-3 decided to employ the graphic design skills of renowned art director Peter Saville to create a range of clothing and footwear inspired by digital noise. It’s called “Meaningless Excitement” and aims to portray the highs and lows of Internet culture, in particular the relentless pursuit of the next big thing.

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