Benjamin Palmer: How Out-Of-The Box Ideas Get Made

Benjamin Palmer: How Out-Of-The Box Ideas Get Made
Advertising

Benjamin Palmer, Chairman of the Barbarian Group tells us how the internet has altered creativity.

Dory Carr-Harris, PSFK
  • 25 december 2013

How Out-Of-The Box Ideas Get Made

James palmer Quote

James palmer Quote
Text by Dory Carr-HarrisBenjamin Palmer believes there has been a major cultural shift since he began in the creative industry. “It used to be the only way you would grade yourself on how good an idea was, was in this narrow way of looking at ads that other people had made. Now anything you do has a comment stream or likes and dislikes attached to it. You’re super tuned in to how people are feeling about your work.”Palmer claims that he basically fell into advertising. “I was doing design code. Since I first saw the mosaic web browser, I was like, ‘This is what I want to do.'” He has always felt that being a designer allowed him to create a variety of different products and projects and exercise his creative muscles without limitation.

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