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19 April 2018The Latest
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”