The Most Innovative Ad Campaigns Of 2013
EMail
Facebook
TwitterFrom a knit billboard to text and tweet shenanigans, here are the most inventive marketing campaigns of the past year.
The advertising industry attracts some of the most creative minds from around the world, and PSFK keeps a close eye on the best of the best. The opportunity to promote other brands allows many of the best advertisers to try out concepts that might not immediately be monetizable. Here are the most popular campaigns we wrote about this year.
Now Track More Ideas
- Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality
- Digitally-Native Interior Design Firm Opens Shop In Nordstrom
- Bedding Subscription Gives Customers New Sheets While Recycling Used Ones
- Interview: Inside Good Housekeeping Institute’s First-Ever Store In The Mall Of America (With A Little Help From Amazon)
Learn About Our Membership Services
What’s New For Members
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
DownloadFrom personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
DownloadOur monthly analysis, using PSFK’s panel member survey results, shows how innovative brands in eCommerce, grocery and hospitality (and more) are perceived based on their level of innovation.
Full breakdownJoin us for our upcoming January 19th half-day conference, where the research team will be previewing our upcoming Future of Retail 2019 report, a DTC Playbook for brands (and their customers). This conference will explore the themes in this flagship survey of innovation in retail with talks, expert speeches and an immersive exhibition. Additional sessions will provide further immersion.
