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Beyoncé Launches Surprise Album With No PR Hype

Beyoncé Launches Surprise Album With No PR Hype
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The reigning pop star has ditched the media circus in favor of speaking directly to her fans.

Rachel Pincus
  • 13 december 2013

Beyoncé has managed to achieve something that few artists can pull off in this day and age: she released a surprise album. BEYONCÉ, which can be yours for just $15.99, is a sprawling collection of 14 new songs and 17 music videos, some of which were directed by Beyoncé herself.  The reaction was huge on social media, and many people paid the full price right off the bat. The physical album will be available packaged as a CD and DVD in time for the holidays, but it was definitely iTunes, a platform that has been losing steam as of late, that was the beneficiary of this non-campaign.

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