How Offline Events Bring Online Stores To Life
Byronesque, the online fashion boutique created an physical showcase to highlight fashion through the years.
One of the hottest debates in the fashion world is whether fast fashion, despite promoting a more democratic adoption of trends, can be sustained despite its reliance on sweatshop labor, environmentally unsound practices, and possible encouragement of conformism. In April, we spoke with Gill Linton, the founder of Byronesque, a new purveyor of slow fashion online that hopes to edify as well as entertain with its editorial content and personal shopping service. Despite its highly personalized approach, Byronesque nonetheless uses one of the fastest mediums available – the internet – to reach its customers, and thus there are crucial elements of shopping, such as try-before-you-buy and seeing an item up-close in person, that may sometimes get overlooked. There's nothing like an offline event to surmount these shortcomings. Byronesque's //OFFLINE exhibit and boutique, which ran through last Saturday in an empty third-floor space of New York's Farley Post Office building, furthered the website's educational mission in addition to getting physical merchandise in front of potential buyers.