Why Authenticity In Design Matters

Why Authenticity In Design Matters
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Original design needs to be available at a broader price point to stave off knockoff sales.

Dave Pinter, PSFK
  • 18 december 2013

Taking place during 2013 Design Miami/ was a panel discussion hosted by Design Within Reach and Be Original Americas on the topic of “Why Should I Care About Original Design?”

"Why Should I Care About Original Design?" Panel

Caroline Baumann, Director of the Smithsonian’s Cooper-Hewitt, National Design Museum moderated and raised questions ranging from ‘What happens when a product get to the market that someone else already created?’ to ‘Is there still an information gap with consumers about design?’ The talk got to the heart of the important business relationship between what designer’s create and the role companies have in respecting their ideas. Consumers need clearer information about why selecting products designed with quality in mind is an investment and benefits a broader industry. We’ve selected the highlight quotes from each of the speakers:

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