Digital-Only Museum Has No Actual Art

Digital-Only Museum Has No Actual Art
Arts & Culture

Could this small museum in an obscure Romanian town be the future of viewing art?

Rachel Pincus
  • 23 december 2013

A new museum has brought art, culture and state-of-the-art architecture to Pecica in Romania, a town previously mostly known as an archaeological site and for its bread-baking. Surrounded by the Mures Floodplain National Park, its green roof and cathedral-like structure are designed to more than replace the ‘slice of nature’ that the construction disrupted.

The Digital Museum, as it is called, is truly able to show Pecica’s residents the world in a small space of just 1,345 square feet; it relies not on the precarious and expensive placement of actual art objects, but on 3D digital projections and touch screens. Designed by Romanian architect Claudiu Ionescu, it features every modern sustainable building feature, such as photovoltaic cells. Even more impressively, it was completed in just five months, at a cost of €120,000 (approx. US$160,500).


The shape of the building is based on the Brancusi sculpture The Seal or Miracle, and the direction of the seal’s curious head, combined with the building’s north-south orientation, allows it to act as a sun dial.

“The building rises naturally from the ground through golden spirals (the Fibonacci spirals) and crystallizes in a shape that, just like its muse, tries to set itself free from ‘the past burdens,’ striving to rise high,” wrote Ionescu about his project. “Its shape offers the visitor a feeling of aspiration, an aspiration not only of the building, but of life itself.”


The green roof can also be enjoyed by guests, to which it offers a 360 degree view of the surrounding park. The sloping shape also makes it easy for the building to recycle rainwater, and to resist the region’s frequent earthquakes. The 60 mountain bikes inside are paired up with screens that, in addition to the art, allow visitors to explore local bike trails.

In an homage to the town’s history, it even features a 250 year-old bread-baking oven. See all of its remarkable angles below.

Claudiu Ionescu

Sources: Archdaily, Gizmag

Images: Bogdan Iorgovan

+Environmental / Green
+environmental design
+Green Architecture

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