eBay presented a shoppable play to inspire shoppers to buy gifts for family and friends.

Last weekend eBay presented a shoppable pantomime that aimed to make finding the perfect gifts fun, festive, and entertaining.

Held at the Charing Cross Theatre in London, the play was titled “Cinderella: An Inspirational Fair-Retail” and told the classic story of Cinderella with a little techie twist. Each attendee had their own tablet where product images and details were displayed in real-time during the play.

The classic Cinderella characters were part of the play and each represented a member of the family. The audience was guided by the Fairy Godmother to help find the perfect gifts for the characters.

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