Empty Cardboard Boxes Raise Money For Needy Kids During The Holidays

Empty Cardboard Boxes Raise Money For Needy Kids During The Holidays
Arts & Culture

Proceeds of the Bawx are donated to children's charities.

Leah Gonzalez
  • 17 december 2013

Ad agencies Barton F. Graf 9000 in New York and TDA_Boulder in Colorado created a business that only sells empty cardboard boxes.

Bawx is an empty heavy-duty cardboard box that is 100% recycled and made in the USA. The website describes it as “an empty box full of possibilities” and “the perfect holiday gift for the 2-6½ year old who would rather play with the box than what’s inside.”

The product is more of a statement than an actual gift and is the agencies’ principals’ response to consumerism these days. According to a post on Adweek, TDA_Boulder’s Jonathan Schoenberg and Barton F. Graf 9000’s Gerry Graf came up with the idea for the Bawx after an ad event which they both attended.

All of the proceeds of the Bawx go to children’s charities The Charley Davidson Leukemia Fund or Blue Sky Bridge.

The website indicates that there are four types of boxes to choose from, but they are really just the same and the different price tags are just a way for buyers to donate to the children’s charities at an amount that they are comfortable with. The four box types are described as various things that they can become like a car, fort, house, and more.



Source: Adweek

Images: Bawx

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