A new project presents street photography as you’ve never seen it before.

Brooklyn-based artist Romain Laurent moved to New York from Annecy in France to pursue a career in photography. His newest and rather incredible project One Loop Portrait a Week stemmed from a need to branch out and start focusing on a way to stimulate his creative needs. He explains,

My idea with this project was to try to find that spark again, the kind of creative rhythm or energy that you have when you’re younger.

As photography is so instantaneous, Laurent decided to seek a way of prolonging the creative process to feel more fulfilled and stimulated when finishing the final touches. By using this ethos, he developed the idea of using looped portraits where animations are overlayed on top of the still imagery. Instead of the classic street photography we see today, Laurent’s use of GIFs injects personality and spontaneity into the pictures.

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