James Cooper: Why The Force Of A Good Idea Is Unstoppable

James Cooper: Why The Force Of A Good Idea Is Unstoppable
technology

Creative Director of Betaworks talks about why not to give up on boundary-pushing projects.

Dory Carr-Harris, PSFK
  • 24 december 2013

Why The Force Of A Good Idea Is Unstoppable

James Cooper Quote

Text by Dory Carr-Harris

James Cooper believes all that is needed for great work to be created is to find other inspiring minds to feed off of. “I think most good creative people, if they sit in a room with three or four other interesting people, find that the ideas start flying and sparking.” So when he began at Betaworks, Cooper had a very clear idea of how he wanted to approach working for the company.

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