James Cooper: Why The Force Of A Good Idea Is Unstoppable
Creative Director of Betaworks talks about why not to give up on boundary-pushing projects.
Text by Dory Carr-Harris
James Cooper believes all that is needed for great work to be created is to find other inspiring minds to feed off of. “I think most good creative people, if they sit in a room with three or four other interesting people, find that the ideas start flying and sparking.” So when he began at Betaworks, Cooper had a very clear idea of how he wanted to approach working for the company.
“I knew that if I was going to take a full time position, I wanted to freelance there first. So many places out there right now are trying to figure out what they do and how that works. Then you get there and you realize they don't have a clue.”