The Merit Shop allows patrons to purchase products with uploaded performances.

The Merit Shop is a newly launched endeavor by San Francisco-based creatives Daniel Soares and Pedro Sampaio, which accepts payment for the objects in the shop in the form of video submissions showing a particular talent. Soares explained, ‘We live in San Francisco, where there is a huge disparity in incomes. It’s almost as if the city is divided in two: people with money and people without. That was our thought starter, even though it is intended for all people.’

The two designers had the idea just two weeks ago and created the ecommerce site, which launched December 17th, along with a video showing people’s reactions when they ran around the streets of San Francisco offering items to people in exchange for their talent. The online store currently has several products available, ranging from an iPod, to a football, to a kilo of rice.

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