Michael Boeke of Braintree talks about mobile design on a more intimate level.

Michael Boeke, product manager at mobile payments company Braintree, spoke at PSFK’s launch event for our Future of Retail Report about the challenges and rewards of designing for a smartphone screen, where relevance is all. He said,

If you’re not showing things in context that are relevant to the consumer on their tiny screen, it might as well all be crap to them because it’s not relevant.

See the video of his talk below. Learn more about PSFK's Future of Retail report here.

Video kindly sponsored by Revel Systems.

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