Microsoft Lets Fans 3D-Print Actual Props From The Hobbit
Warner Bros partnered with Microsoft for a new consumer experience that brings film memorabilia home.
Nearly anything can be 3D-printed these days. And now, it’s coming to a theater near you.
To help promote the release of the second installment in the Tolkien Hobbit series, The Hobbit: The Desolation of Smaug, Warner Bros has teamed up with Microsoft Advertising to offer fans the ability to 3D-print an integral piece of movie memorabilia, bringing the film to life.
As part of the promotion, fans will be able to download a blueprint for the ‘Key to Erebor’ – an important artifact to the film’s plot – that can be connected to any 3D printer through Microsoft’s in-App creative to produce individual collectibles at home. The blueprint will be available for download on December 13, which is the day the film is released.